Media Buyer

A media buyer or planner is a media expert who purchases and / or plans the most effective media usage for a marketing objective, including on and offline strategies. Buyers negotiate media space and time, monitor placements and manage contracts with media vendors. Planners study demographic data and consumer profiles to identify desired target audiences for intended reach and analyze media data to optimize performance.

Source: PayScale Canada

Average Median Salary:

$38,366

Media Buyers Work On:

• Deciding when and where to run print/digital ads or air commercials for brands or products
• Monitoring the performance of a campaign on various media channels

Past winners of the Applied Arts Awards

  • 2019 Photo/Illustration Awards Scott Ramsay (Scott Ramsay Photography)
    2019
    Photo/Illustration Awards

    Scott Ramsay (Scott Ramsay Photography)
  • 2020 Advertising Awards Forager Collective
    2020
    Advertising Awards

    Forager Collective
  • 2020 Photo/Illustration Awards Makito Inomata (Makito Photography)
    2020
    Photo/Illustration Awards

    Makito Inomata (Makito Photography)
  • 2020 Advertising Awards Mosaic North America
    2020
    Advertising Awards

    Mosaic North America