Media Buyer

A media buyer or planner is a media expert who purchases and / or plans the most effective media usage for a marketing objective, including on and offline strategies. Buyers negotiate media space and time, monitor placements and manage contracts with media vendors. Planners study demographic data and consumer profiles to identify desired target audiences for intended reach and analyze media data to optimize performance.

Source: PayScale Canada

Average Median Salary:

$38,366

Media Buyers Work On:

• Deciding when and where to run print/digital ads or air commercials for brands or products
• Monitoring the performance of a campaign on various media channels

Past winners of the Applied Arts Awards

  • 2019 Design Awards Sarah Davidson (Cossette)
    2019
    Design Awards

    Sarah Davidson (Cossette)
  • 2020 Student Awards Bary Hakim, Ivan Zosimov
    2020
    Student Awards

    Bary Hakim, Ivan Zosimov
  • 2020 Advertising Awards Zulu Alpha Kilo
    2020
    Advertising Awards

    Zulu Alpha Kilo
  • 2020 Advertising Awards TAXI
    2020
    Advertising Awards

    TAXI