Media Buyer

A media buyer or planner is a media expert who purchases and / or plans the most effective media usage for a marketing objective, including on and offline strategies. Buyers negotiate media space and time, monitor placements and manage contracts with media vendors. Planners study demographic data and consumer profiles to identify desired target audiences for intended reach and analyze media data to optimize performance.

Source: PayScale Canada

Average Median Salary:

$38,366

Media Buyers Work On:

• Deciding when and where to run print/digital ads or air commercials for brands or products
• Monitoring the performance of a campaign on various media channels

Past winners of the Applied Arts Awards

  • 2019 Advertising Awards Isabella Taylor (BBDO Toronto)
    2019
    Advertising Awards

    Isabella Taylor (BBDO Toronto)
  • 2020 Student Awards Adam Brewer
    2020
    Student Awards

    Adam Brewer
  • 2019 Advertising Awards Jenny Ng (Sid Lee)
    2019
    Advertising Awards

    Jenny Ng (Sid Lee)
  • 2019 Design Awards Joel McCurdy (TAXI)
    2019
    Design Awards

    Joel McCurdy (TAXI)