Media Buyer

A media buyer or planner is a media expert who purchases and / or plans the most effective media usage for a marketing objective, including on and offline strategies. Buyers negotiate media space and time, monitor placements and manage contracts with media vendors. Planners study demographic data and consumer profiles to identify desired target audiences for intended reach and analyze media data to optimize performance.

Source: PayScale Canada

Average Median Salary:

$38,366

Media Buyers Work On:

• Deciding when and where to run print/digital ads or air commercials for brands or products
• Monitoring the performance of a campaign on various media channels

Past winners of the Applied Arts Awards

  • 2020 Photo/Illustration Awards WANT Les Essentiels
    2020
    Photo/Illustration Awards

    WANT Les Essentiels
  • 2020 Advertising Awards One Twenty Three West
    2020
    Advertising Awards

    One Twenty Three West
  • 2019 Design Awards Lisa Arduini (Harrison Fun)
    2019
    Design Awards

    Lisa Arduini (Harrison Fun)
  • 2020 Advertising Awards Rethink
    2020
    Advertising Awards

    Rethink