Media Buyer

A media buyer or planner is a media expert who purchases and / or plans the most effective media usage for a marketing objective, including on and offline strategies. Buyers negotiate media space and time, monitor placements and manage contracts with media vendors. Planners study demographic data and consumer profiles to identify desired target audiences for intended reach and analyze media data to optimize performance.

Source: PayScale Canada

Average Median Salary:

$38,366

Media Buyers Work On:

• Deciding when and where to run print/digital ads or air commercials for brands or products
• Monitoring the performance of a campaign on various media channels

Past winners of the Applied Arts Awards

  • 2019 Design Awards Peter Ladd (Pendo)
    2019
    Design Awards

    Peter Ladd (Pendo)
  • 2019 Advertising Awards BBDO Toronto
    2019
    Advertising Awards

    BBDO Toronto
  • 2020 Design Awards Jordan  Finlayson (Target)
    2020
    Design Awards

    Jordan Finlayson (Target)
  • 2019 Design Awards Simon Laliberte (BangBang (Studio/Atelier))
    2019
    Design Awards

    Simon Laliberte (BangBang (Studio/Atelier))