Media Buyer

A media buyer or planner is a media expert who purchases and / or plans the most effective media usage for a marketing objective, including on and offline strategies. Buyers negotiate media space and time, monitor placements and manage contracts with media vendors. Planners study demographic data and consumer profiles to identify desired target audiences for intended reach and analyze media data to optimize performance.

Source: PayScale Canada

Average Median Salary:

$38,366

Media Buyers Work On:

• Deciding when and where to run print/digital ads or air commercials for brands or products
• Monitoring the performance of a campaign on various media channels