MacEwan University, Faculty of Fine Arts and Communications

Design Studies

Area of Study

  • Design and Visual Arts

WHAT DOES A 21ST-CENTURY DESIGNER LOOK LIKE?

DESIGNERS INFLUENCE the way we interact with the world, and as technology changes the way we absorb information and connect with each other, the role of designers has become more complex, so- phisticated and exciting.

MacEwan University’s new Bachelor of Design was developed with that evolution in mind. The result? A unique, forward-thinking pro- gram tailored to the qualities of 21st-century designers.

THEY USE BOTH SIDES OF THEIR BRAIN
Today’s designers understand both the art and science of design. They have the creativity to produce eye-catching work, and the an- alytical skills to think critically about design problems and propose functional solutions. “Designers aren’t focused on just the beauty of the product, but also the psychology of it,” says Robert Andruchow, chair, Art and Design at MacEwan. With courses spanning fine arts to liberal arts, MacEwan’s Bachelor of Design speaks to the artist and the analyst in every designer.

THEY HAVE THE HUMAN TOUCH
Today’s designers understand that everything they design, from ad to app, will have a person reacting to it or interacting with it. In addition to visual design principles and methods, MacEwan’s Bachelor of Design provides education in social sciences and user experience, so graduates can identify what makes their audiences tick.

 

THEY HAVE THE HUMAN TOUCH
Today’s designers are as uent in digital design as they are in traditional print media, deftly translating ideas between 2D and 3D platforms. As Matthew Fagnan, design team lead for the business app Jobber told us, “Gone are the days when a designer just did graphic design.” MacEwan’s Bachelor of Design explores areas like visual communication and user experience, preparing students to tackle challenges from multiple angles.

So what does a 21st-century designer look like? They look a lot like a MacEwan University Bachelor of Design graduate.


Applications for Bachelor of Design open October 1, 2018. MacEwan.ca/Design.

Program Length

3-year

Requirements

Location

10700 104 Avenue
Edmonton, AB

For More Information

www.macewan.ca/design