Guidance

From Freelance to Account Manager: Tosin Adeniyi’s Journey in Advertising

SPEAKER:  Tosin Adeniyi, Account Manager, LG2 Toronto | Humber College Graduate, Creative Advertising

Tosin Adeniyi is an account manager at LG2 Toronto with a background in creative advertising from Humber College. She began her career as a freelance graphic designer working with small businesses, where she discovered a passion for leadership and problem-solving — leading her to transition into account management. Tosin has gained valuable experience at Cossette and FCB Toronto before joining LG2. Beyond her professional work, she actively supports the growth of Black youth through IMDOINGIT, where she founded and leads All Things Ad, a mentorship and learning program focused on the advertising industry.

Session Outline:

• Introduction: Who I am and what I do

• Why and how I chose advertising

• Securing my internship at Cossette

• Internship experiences and learnings

• My career journey: Cossette (Intern) → FCB (Coordinator) → Lg2 (Manager)

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