A digital strategist is responsible for analyzing and recommending new media implementation strategies to meet marketing goals, such as lead generation. Digital strategists help create marketing and communication plans which can bridge web, email, mobile, gaming, search and other digital media. Solutions are based on audience insight and brand, in the context of the overall marketing strategy.
Source: PayScale Canada
Average Median Salary:
Digital Strategists Work On:
• Marketing plans across digital platforms (web, email, mobile)
• Analyzing media performance