Brand Strategist

A brand or content strategist combines business and marketing strategy with brand management expertise to ensure the creation of consistent, powerful brand messages and experiences relevant to a client's target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.

Source: PayScale Canada

Average Median Salary:

$59,998

Brand Strategists Work On:

• Developing positioning recommendations
• Guiding market research analysis
• Defining brand elements and tone
• Discovering new ways to enhance the branding of a product or service

Past winners of the Applied Arts Awards

  • 2020 Design Awards MacKenzie Thomson (Cossette)
    2020
    Design Awards

    MacKenzie Thomson (Cossette)
  • 2019 Advertising Awards Ron Smrczek (The&Partnership)
    2019
    Advertising Awards

    Ron Smrczek (The&Partnership)
  • 2019 Design Awards Joel McCurdy (TAXI)
    2019
    Design Awards

    Joel McCurdy (TAXI)
  • 2020 Photo/Illustration Awards Charles-Etienne Brochu (Charles-Etienne Brochu)
    2020
    Photo/Illustration Awards

    Charles-Etienne Brochu (Charles-Etienne Brochu)