Brand Strategist

A brand or content strategist combines business and marketing strategy with brand management expertise to ensure the creation of consistent, powerful brand messages and experiences relevant to a client's target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.

Source: PayScale Canada

Average Median Salary:

$59,998

Brand Strategists Work On:

• Developing positioning recommendations
• Guiding market research analysis
• Defining brand elements and tone
• Discovering new ways to enhance the branding of a product or service

Past winners of the Applied Arts Awards

  • 2019 Photo/Illustration Awards Adam Borman (Adam Borman Photo)
    2019
    Photo/Illustration Awards

    Adam Borman (Adam Borman Photo)
  • 2020 Design Awards Joel McCurdy (Rethink)
    2020
    Design Awards

    Joel McCurdy (Rethink)
  • 2020 Design Awards Cossette
    2020
    Design Awards

    Cossette
  • 2019 Photo/Illustration Awards Gary Alphonso (Gary Alphonso Illustrator)
    2019
    Photo/Illustration Awards

    Gary Alphonso (Gary Alphonso Illustrator)