A brand or content strategist combines business and marketing strategy with brand management expertise to ensure the creation of consistent, powerful brand messages and experiences relevant to a client's target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.
Source: PayScale Canada
Average Median Salary:
$59,998
Brand Strategists Work On:
• Developing positioning recommendations
• Guiding market research analysis
• Defining brand elements and tone
• Discovering new ways to enhance the branding of a product or service
