Brand Strategist

A brand or content strategist combines business and marketing strategy with brand management expertise to ensure the creation of consistent, powerful brand messages and experiences relevant to a client's target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.

Source: PayScale Canada

Average Median Salary:

$59,998

Brand Strategists Work On:

• Developing positioning recommendations
• Guiding market research analysis
• Defining brand elements and tone
• Discovering new ways to enhance the branding of a product or service

Past winners of the Applied Arts Awards

  • 2020 Advertising Awards Target
    2020
    Advertising Awards

    Target
  • 2019 Design Awards Andrew Zo (Andrew Zo)
    2019
    Design Awards

    Andrew Zo (Andrew Zo)
  • 2019 Photo/Illustration Awards Keenan Orrange (Keenan Orrange Photography)
    2019
    Photo/Illustration Awards

    Keenan Orrange (Keenan Orrange Photography)
  • 2019 Advertising Awards Katherine Duerdoth (Rethink)
    2019
    Advertising Awards

    Katherine Duerdoth (Rethink)