An account manager is responsible for achieving the clients strategic brand objectives and supporting the development of marketing plans through the planning, coordination and implementation of marketing programs on behalf of client-side customers. Account managers ensure campaigns are implemented on time and within budget. Account directors often have new business development responsibilities as well.
Source: PayScale Canada
• Maintaining the relationship between creative agency and client (examples of clients include Coca-Cola, Adidas and McDonald's)
• Finding new business
• Ensuring campaigns are on time and within budget