Brand Strategist

A brand or content strategist combines business and marketing strategy with brand management expertise to ensure the creation of consistent, powerful brand messages and experiences relevant to a client's target audience(s). Responsibilities include developing positioning recommendations, defining brand personality and guiding market research and analysis.

Source: PayScale Canada

Average Median Salary:


Brand Strategists Work On:

• Developing positioning recommendations
• Guiding market research analysis
• Defining brand elements and tone
• Discovering new ways to enhance the branding of a product or service