Conestoga College

School of Media+Design

Area of Study

  • Advertising
  • Art & Design Fundamentals
  • Design and Visual Arts
  • Graphic Design
  • Illustration
  • Interior Design
  • Web Design and new media

ADVERTISING AND MARKETING COMMUNICATIONS

The Advertising and Marketing Communications program provides strategic and creative experiential opportunities within the exciting world of advertising. The primary strength of this advertising program is experiential learning, allowing students to be actively engaged in a dynamic learning process. This approach prepares students to be strong contributors in the classroom and in the workplace and allows them the opportunity to work consistently with clients to enhance their communication competencies.

The emphasis in Conestoga's Advertising program is on the integration of creativity and planning by blending projects and assignments throughout the courses. Students learn about advertising principles and advertising sales management and develop advertising concepts from idea to finished product. They are also introduced to the principles of public relations, media planning, web design, event planning, and entrepreneurship.

A field placement provides first-hand experience to further prepare students for the advertising industry. A final capstone project allows students to demonstrate mastery in preparing and presenting an integrated marketing communications proposal to a client and in developing effective tactical solutions to advertising issues and opportunities.

 

BACHELOR OF DESIGN (HONOURS)

The Bachelor of Design is a four-year degree in graphic design with a complement of courses in entrepreneurship, marketing, and management. The program will ensure graduates have both the creative and visual acuity, and the knowledge of business strategy, that are necessary to create design solutions for current market needs.

Conestoga's Bachelor of Design is unique in Ontario for offering students a truly inter-professional perspective that blends graphic design, entrepreneurship, and liberal studies courses with co-op opportunities. Enhanced studio space and technologies, including state-of-the-art software, hardware, and printing facilities, are provided.

Limited enrolment and small class sizes ensure student access to faculty with professional experience in the fields of graphic design and business development. As well, the program supports student memberships in the Association of Registered Graphic Designers (RGD) and provides access to the Design Thinkers Conference.

As a comprehensive design program, students take courses in typography, visual design, colour theory, design studio, drawing and illustration, photography, interactive design, as well as entrepreneurship, branding, marketing, business management, writing and presentation skills, and group dynamics.

The program employs a project-based learning approach that addresses design and entrepreneurship skills, as well as a variety of prescient issues including accessibility, sustainability, and corporate and social responsibility. Students engage in dynamic studio projects for both in-class and live clients. As well, the program offers numerous opportunities for research and networking through field trips, guest speakers and lectures, and collaborations with outside organizations.

Between years three and four students have two back-to-back four-month co-op terms. Working with faculty and the Co-operative Education office, students will arrange supervised co-op positions in agencies, design firms, in-house departments, and other organizations, both in Canada and internationally.

 

DESIGN FOUNDATIONS

Design Foundations is an intensive one-year certificate program that is intended for students who are interested in exploring a career in applied design and communications. This foundation year provides an opportunity to create a competitive and individual design portfolio, demonstrating skills in 2D and 3D design, drawing, life drawing, colour theory, idea development, presentation skills, portfolio development, digital production, design history, and written communication.

Students experience a year of goal-setting, guidance, skill development and refinement through a variety of hands-on projects. Students will plan, implement, and present visual communications in a wide range of media. Completion of this studio-based program will effectively prepare students for acceptance into a variety of programs leading to careers in the design and communication fields.

 

GRAPHIC DESIGN

The Graphic Design advanced diploma program has an exceptional reputation for graduating talented designers and is recognized as one of the top design programs in the province. Industry professionals consistently acknowledge the excellence of Conestoga's graphic design students for their creative and practical design skills. Many students win regional, national, and international awards for their design work including RGD regional awards and category awards, ADCC, Applied Arts, Print, HOW, and many others.

Throughout the program, students have access to up-to-date technologies, including software, hardware, and printing facilities required for success in the industry. Limited enrolment and small class sizes ensure student access to award-winning faculty with professional experience in the field of graphic design, packaging, photography and illustration.

As well, the program supports student memberships in the Association of Registered Graphic Designers (RGD) and provides access to the Design Thinkers Conference. Student RGD members have access to webinars, events, scholarships, competitions and more. In addition, third year students participate in a field placement in a professional industry setting.

The program employs a project-based learning approach that addresses design, digital content creation, communication, inter-personal, mechanical, technical and enhanced employability skills. Throughout the program, students engage in a collegiate environment with dynamic studio projects for both in-class and live clients. As well, the program offers educational and socially engaging field trips, guest speakers, and collaborations with other students and outside organizations.

Conestoga's graphic design students are prepared to assume junior-level positions and related responsibilities in the graphic design industry. They will use their knowledge of design industry trends to plan and create purposeful visual communications, in collaboration with colleagues, supervisors, art or creative directors, project managers, and clients.

 

INTERIOR DECORATING

Conestoga's Interior Decorating program offers the industry-specific skills needed to influence and execute creative spaces, focusing on the most important space to us all, the home.

If you have a creative flair and are interested in making an impact on the built environment, this program combines essential and practical skills with faculty insights, field trips, and guest speakers, in a studio environment stocked with industry samples. You will learn from experts in the field who bring a passion to the classroom, along with a warm and friendly approach that nurtures the creative spirit.

With the benefit of industry-standard software and access to finishes, you will learn to use colour, textiles, materials, design vocabulary, furniture, lighting and more, to execute and manage your own design/decorating projects.

Conestoga is the only college offering Interior Decorating graduates the opportunity to earn a second 2-year diploma in Visual Merchandising Arts with the completion of one additional year.

Successful students become capable of designing residential and retail environments, which opens even more creative employment options!

 

VISUAL MERCHANDISING ARTS

Imagine pursuing your passion in the highly creative profession of visual merchandising. Visual merchandising is 'marketing' and 'branding' - designing and creating visuals to sell a product or service. It is the process of creating an inviting and interactive environment for the consumer utilizing a variety of mediums.

You will study fashion trend forecasting, costume design, colour theory, prop-making, drawing and painting, event planning, mannequin detailing, photography, graphic design, scale modeling, planograms, window display and commercial merchandising.

This two-year diploma program focuses on project-based, hands-on learning for the creative problem solver! You will use cutting edge industry software to design three dimensional spaces and planograms.

If you are passionate about design and decorating spaces, you will enjoy learning the latest skills in our state-of-the-art studio complete with a 'retail store' within the space.

A field placement opportunity is provided to gain industry career experience before graduating, most often leading to full-time positions in the field of visual display and merchandising.

Conestoga is the only college offering Visual Merchandising Arts graduates the opportunity to earn a second two-year diploma in Interior Decorating in just one year! Successful students become even more marketable, capable of designing for both commercial interiors and home interiors!

Program Length

Varies (1-4 years)

Requirements

ADVERTISING AND MARKETING COMMUNICATIONS
Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
Applicants meeting minimum academic strength (70% in 2016) are invited to begin the selection process which requires them to:
Attend a program information session
Present a portfolio of their creative work, which may include such items as photography, illustration, design, copywriting etc.

BACHELOR OF DESIGN (HONOURS)
Ontario Secondary School Diploma (OSSD), or equivalent, OR 19 years of age or older
A minimum of six (6) Grade 12 courses at the U or M level with a minimum cumulative average of 65%, one of which must be Grade 12 compulsory English (ENG4U) with a minimum grade of 70% (Higher averages are often required for admission due to competition for available spaces in the program.) Applicants meeting minimum academic strength (70% in 2016) are invited to begin the selection process which requires them to:
Attend a program information session
Present a portfolio of their creative work, which may include such items as photography, illustration, design, copywriting etc.

DESIGN FOUNDATIONS
Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
For more information on preparatory programs, visit Academic Upgrading

GRAPHIC DESIGN
Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
Applicants meeting minimum academic strength (70% in 2016) are invited to begin the selection process which requires them to:
Attend a program information session
Present a portfolio of their creative work, which may include such items as photography, illustration, design, copywriting etc.

INTERIOR DESIGN
Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
For more information on preparatory programs, visit Academic Upgrading

VISUAL MERCHANDISING ARTS
Ontario Secondary School Diploma (OSSD), or equivalent, or 19 years of age or older with mature student status (See Mature Student definition for details.)
Grade 12 compulsory English, C or U, or equivalent, OR Conestoga College Preparatory Communications (COMM1270)
For more information on preparatory programs, visit Academic Upgrading

Location

Doon Campus, 299 Doon Valley Dr. Kitchener

For More Information

https://www.conestogac.on.ca